The first prize at the NC Digital Awards was given to the international group Pietro Fiorentini and FCB Partners, the creative agency of Giorgio Brenna (Chairman and CEO) and Fabio Bianchi (Managing Director).
The prestigious prize is reserved for the best digital communication and this year, in the B2B category, it has been obtained by the new corporate website of our Company. The website is the final result of a complete renewal of the brand identity carried out by FCB Partners in collaboration with the IC-Digital team.
The founding ideas of the website restructuring project were the same values that the Group has followed for over eighty years: the continuous search for improvement through an evolved management model and the support of high-level professionals. This philosophy has propelled the company to the forefront of technological development.
Starting from the brand’s desire to place the customer at the centre of its organisational model, FCB Partners in collaboration with IC-Digital decided to simplify the user experience when navigating the site, to give more relevance to the values pursued by the Company and to tell its story.
In order to do so, a video manifesto has also been created to tell the story of Pietro Fiorentini’s new purpose, oriented towards the creation of technologies and solutions for a digital and sustainable world, with a particular focus on projects related to renewable energy.
Alessandro Antonini, CCO of FCB Partners, comments on the work and the recognition obtained: “Pietro Fiorentini is one of the industry leaders of our country that deserve to be known outside of their sector. Working to make this possible has been a pleasure and it is even more so to know that the quality of the work done has been recognised.”
Alberto Giannini, Founder & CEO of IC Digital, says: “Together with FCB Partners we have built a multidisciplinary team that has succeeded in the challenge of building a memorable experience using creativity, user experience and data. Pietro Fiorentini’s new website is a tool that serves the business and builds value through its usability and the data it generates.”
Giorgio Barbareschi, Marketing Communication Manager of Pietro Fiorentini, says: “This award is the result of the work of many people, both inside and outside the company, and we receive it with great satisfaction. Since the beginning of the project, FCB Partners and IC-Digital have perfectly understood our goal: to create a new website that would allow all users to easily find the desired information with a pleasant browsing experience.”